Karofi Philippines
Executive Summary
Key metrics vs. KPI · run-rate projection
Daily Revenue Trend
Leads & Opportunity Funnel
Cumulative contacts by stage
Daily Leads
Revenue by Layer / Store / PG
Revenue Breakdown MTD · KPI pacing
| Layer / Store / PG | Channel | Rev MTD (₱) | MoM | Qty | Orders | ASP | KPI (₱) | % KPI | Run Rate (₱) | Track |
|---|
Orders & Top Products
Order value, non-promo quantity, product mix
Top Products by Revenue Order Lines
| Product | Qty | Revenue | ASP | Orders |
|---|
Daily Orders Trend
O2O Campaign Attribution
Ads performance + Odoo O2O result
Spend Trend
By platform · selected range
All paid
Meta
Google
Platform Performance Meta + Google
| Platform | Spend | MoM | Reach | Impressions | Clicks | Engage | Messages | CPC | Cost/Msg |
|---|
Spend Proportion
Campaign Performance
| Campaign Name | Platform | Spend | MoM | Reach | Clicks | Engage | Messages | Cost/Msg |
|---|
ECOM Campaign Attribution
ECOM Spend Trend
All ECOM
Shopee
Lazada
TikTok Shop
GMV Max
Daily by Channel
Revenue columns vs ad spend line · hover for the per-channel split
ECOM Daily Detail GMV · Revenue · Gap · Cost by channel
CPAS Campaigns
CPAS Performance From Meta Ads
| Campaign Name | Platform | Spend | Reach | Clicks | Engage | Messages | Cost/Msg |
|---|
Customer Voice
KPI & Team
Market & Search Trends
Permissions & Roles