From
To
Karofi Philippines
Executive Summary
Key metrics vs. KPI · run-rate projection
Daily Revenue Trend
Leads & Opportunity Funnel
Cumulative contacts by stage
Daily Leads
Revenue by Layer / Store / PG
Revenue Breakdown MTD · KPI pacing
| Layer / Store / PG | Channel | Rev MTD (₱) | MoM | Qty | Orders | ASP | KPI (₱) | % KPI | Run Rate (₱) | Track |
|---|
Orders & Top Products
Order value, non-promo quantity, product mix
Top Products by Revenue Order Lines
| Product | Qty | Revenue | ASP | Orders |
|---|
Daily Orders Trend
O2O Campaign Attribution
Ads performance + Odoo O2O result
Spend Trend
By platform · selected range
All paid
Meta
Google
Platform Performance Meta + Google
| Platform | Spend | MoM | Reach | Impressions | Clicks | Engage | Messages | CPC | Cost/Msg |
|---|
Spend Proportion
Campaign Performance
| Campaign Name | Platform | Spend | MoM | Reach | Clicks | Engage | Messages | Cost/Msg |
|---|
ECOM Campaign Attribution
Shopee/Lazada platform revenue + Odoo PHI ECOM
ECOM Spend Trend
By channel · Shopee + Lazada CPAS
All ECOM
Shopee
Lazada
CPAS Campaigns
Meta Collaborative Ads · Shopee / Lazada
CPAS Performance From Meta Ads
| Campaign Name | Platform | Spend | Reach | Clicks | Engage | Messages | Cost/Msg |
|---|
Target Status — Budget & Revenue Pacing Run-rate compared with KPI
| Platform | Spend | Revenue | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monthly Target | Run-rate Target | Actual | MoM | % RR | Status | Monthly Target | Run-rate Target | Actual | MoM | % RR | Status | |
Platform Breakdown Shopee + Lazada
| Platform | Spend | Spend MoM | Clicks | Orders | Revenue | Revenue MoM | CPO | CIR | ROAS |
|---|
Facebook Page Insights
Karofi Philippines · Facebook Page
Market & Search Trends
Live via Serper · Philippines · water issues, purifier keywords & brand watch
Permissions & Roles
Create roles · grant View / Edit per tab · assign to users